#1 Upscale Family Sports Restaurant Concept in the World
Fortune magazine’s December 9th, 2013 publication had an article featuring the Famous Chef and Restaurateur Wolfgang Puck. He spoke of how there must always be constant evolution in business especially the ever changing restaurant industry to remain successful. That’s when I it hit me, unbeknown to me Legends Grill CT is that restaurant concept. By expanding our concept to showcase the best athletes from their adolescent years through retirement I created the perfect circle of perpetual athlete evolution. Everyday young athletes are evolving within their local communities into sports professionals, then they retire and some get elected into their respective sports Hall of Fame. Then without any cause of outside influence the process regenerates itself over and over, year after year, growing future generations of professional athletes. Through that natural process we have closed the circle of Athlete evolution that will continue to grow our brand forever! A concept never achieved in the Restaurant Industry, Period!
Our target market’s focus is on building personal relationships with our community student athletes. Our idea transcends the meaning of sports restaurants in that we don’t simply celebrate an abstract team or victory with a pitcher of beer and chicken wings but we create family memories by showcasing the success of local student athletes in our FUTURES Room, literally growing our brand. By acknowledging the student athletes success and building a personal relationship we become woven into their generational history which creates a lifetime of memories, memories that define Legend Grill CT.
If We Build It, They Will Come!
Our business culture of connecting with the sports community will be as important as our inviting atmosphere, comfortable seating, high quality food and service, where patrons feel like Legends Grill CT is their hometown restaurant. When a young child is growing up and dreams of becoming a famous sports icon, he naturally gravitates toward local athletes who have made it to the professional level from that same dream. Legends Grill CT can bring those dreams to fruition by helping to connect Future Athlete’s with Present and Past Professional Athletes all under one roof. It will be a magical place to watch adolescents grow their sports trade from elementary school through college and hopefully beyond. Those memories will resonate with each individual making Legends Grill CT a place to return to for a lifetime.
I can still fondly remember the restaurant my family went to on Sunday night’s in my childhood, Verdolini’s in Meriden. We would sit down at a table, order a few pizzas and as a family talk about our week’s past and what was coming up ahead. Building a family bond through food has been a staple of our society for generations. We as a family still talk about those days and our favorite pie the “Spooker”. A pizza prepared with freshly made dough, hand tossed to a spherical perfection, loaded with mozzarella cheese, sausage chunks, topped with the best marinara sauce we have ever tasted, cooked well done in a coal fired brick oven, served hot to our table with your favorite local fountain drink. Those memories created are priceless to a family and you won’t believe what they do to a business P & L worksheet! Great food inspires people to create great ideas and our plan is to duplicate that same feeling for thousands of families for generations to come.
The unique family sports restaurant concept brand that will be Legends Grill CT provides a framework that will facilitate easy duplication throughout America and beyond. Historically when a specialty restaurant has flourished in one region, it will continue to succeed in other geographical areas, servicing like-mined patrons, given the same demographics. The history and lore from each individual athletes story will change as you go from one location to another but you will always feel the same comfort and security when you recognize Legends Grill’s prototype building, which will be known to deliver Legendary Sports Entertainment, Food and Service.
The Risk is high but the payoff is HUGE!
When the business was initially created in 1997, it was our goal to invite local professional athletes who would contribute financially to the capital investment needed to open Legends Grill. As we reached out to various professional athletes through their business agents we found they had no interest in investing their client’s money in an industry which historically has a high rate of failure. With 20 years of hindsight today we profoundly feel our Concept will become extremely successfully immediately and manifest exponentially over time. We also feel it would be in our best interest to again reach out to “the local professional athlete” on a Limited Investment basis, for a seat at the table! As important as it is attracting local professional athletes as investing partners we feel it is equally important to attract local business professionals and sports enthusiasts who share in our vision, an opportunity to also become part of a specialty “niche” business opportunity from the ground up.