The overall Marketing Plan puts emphasis on our Trademark “Sports Seasonal Menu’s” inspired by locally sourced farm fresh foods and beverages. A demographic algorithm was developed to scientifically determine a specific location that will assure maximum sales within our price point. The location scientifically chosen for Connecticut is Wallingford, just north of our original location New Haven with a much higher Average household income and high school population within its fifteen mile radius. Legends Foundation the charitable arm of the company, was formed to partner with local professional athletes in raising awareness for community sports charities and/or causes they wish to champion. The Legends Grill CT brand is truly Home Grown through and through from our Athletes to our Local Farm Fresh menu.

Legends Grill CT will draw clients from a market universe of approximately 1,000,000 people who reside within the 15-mile radius of Greater Wallingford. Demographics have determined that 21% of the population or 206,835 high school age adolescents live within the 15 mile radius. A typical household in this geographical area makes on average of $52,791 per year and spends at least 1% of their discretionary income on dining out. Therefore a family with at least 1 high school student spends $528/per year multiplied by the 206,835 household’s with a High School age students for a total market share of 109 million dollars, per year.

Market Strategy

Our target market will zero in on the 8-18 sports minded adolescent who will grow up with Legends Grill CT being their local sports restaurant of choice for the rest of their lives. The typical Legends Grill CT patron will prefer a lighter, health-conscience, farm to table, seasonal menu, built on recipes from local sustainable food sources. They are also interested in sports in a subdued, tasteful manner, and desire a mature family dining experience. Legends Grill CT’s uniqueness is its tie to homegrown in state athletes and local farm to table seasonal foods. The bulk of our restaurant patrons will be attracted to our brand of local entertainment, healthy living and community spirit. They will be enticed by the life extending virtues of local farm fresh foods, while satisfying their desire to eat out at a place that offers a mature sports minded family atmosphere.

“A happy customer is a repeat customer. A repeat customer is a loyal customer”.

“And a loyal customer is a brand advocate”.

When sports fans attend a game, they will associate sports and family dining with Legends Grill CT through our intensive billboard and social media advertising campaign focused on local youth, college and professional sports venues. Legends Grill Ct will be involved to help sponsor youth leagues the likes of Little League Baseball and Softball, Pop-Warner Football, Pee Wee Hockey, Midget car racing, AAU Basketball and Soccer. We will create opportunities for professional athletes to assist us with instructional seminars, lectures and autograph signing events. High School and College sports will be another avenue we will market our company and culture toward by recognizing area athletes in our FUTURES Room weekly through our “student athletes of the week” recognition family dinner.

Our marketing strategy intends to bridge the community with homegrown athletes through memorabilia, media, personal appearances and special events. Authentic sports collectibles will be displayed classically throughout the restaurant. Current Connecticut professional athletes will have their games televised live in the ALL-STATE Sports Bar. Student athletes will have their college and local high school games televised live in the FUTURES Room and also replayed so they can be watched after the game with family, coaches, teammates, and friends. Special pay per view broadcasting will be available throughout the restaurant when local professional athletes are being broadcast through closed circuit television. Media connections will always be available through our in house radio broadcast booth, interactive website and smart phone app. We have already connected to more than 500 Connecticut-raised athletes regarding personal appearances and other special events including themed luncheons, banquets, and dinners planned for specific populations geared toward age and/or athletic interests.

Legends Grill CT will be a strong partner in assisting local professional athletes to better position themselves within the sports community, “which is always a strong character trait when negotiating a contract” by assisting them in raising awareness through their own personal charities and/or foundations. That alone will attract our brightest stars to casually visit the restaurant which will in turn bring a special aura and buzz to the building on a constant basis. The opportunity for an area professional athlete to speak at our weekly in house sports and nutrition educational luncheon held in “The Hall Of Fame Dinning and Banquet Room” will bring even more notoriety to them locally while continuing to solidify our Brand recognition. Since we can select from a pool of hundreds of Professional Athletes we will always feature a different Athlete of the day, which over time will help build an amazing Legends Grill CT family sports community for everyone to be proud of.

Demographics

State of Connecticut, 2017

Total Population 3,593,222, breakdown 51% or 1,841,615 woman and 49% 1,751,607 men.

5% of residents under 5 years old, 20% between 5 and 19, 47% between 20 and 54, 28% 55 and older.

97% of business is made up from 70,646 small employers under 500 employees and 3% made up from 2,101 large employers over 500 employees.

Population by Race 65% white, 15% Hispanic, 12% Black, 5% Asian, 3% other

Connecticut’s National Ranking

1st – share of Finance and Insurance jobs, 3rd – Healthy Residents and Advanced degrees, 4th – Research and Development Businesses, 5th – Innovation, Productivity and Energy Efficiency, 6th – Scientist and Engineers, 7th – Patents and 8th – Venture Capital deals.

Comparison of 2 specific site locations under consideration

Wallingford, CT is located: 14 Miles from New Haven, 26 miles away from the capital city of Hartford, 29 miles away from Bridgeport, 92 miles from New York N.Y. and 125 miles away from Boston, MA.

5 Mile Radius Demographics for Wallingford; Mile Drive Site
Town Population Average Household Income Average

Age

% College Students % High

School Students

Wallingford 43,025 $57,308 39 20% 22%
Cheshire 28,570 $80,494 38 18% 27%
Durham 6,627 $77,639 38 17% 21%
Meriden 58,244 $42,972 36 17% 22%
Rockfall 1,234 $48,750 42 21% 13%
Middlefield 2,969 $62,432 40 19% 23%
Totals 140,669 $57,072 38 18% 23%

 1% Discretionary Income from High School students within 5 Mile Radius

$57,072 per household x 140,669 population x 23% of population being high school students x .01% = $18,465,000.

That is; Eighteen million, four hundred sixty-five thousand dollars of disposable income within a 5 mile radius per year!

15 Mile Radius Demographics for Wallingford; Mile Drive Site 
Town Population Average Household Income Average Age % College Students % High School Students
Woodbridge 8,983 $102,121 43 13% 22%
South Glastonbury 4,848 $94,416 40 15% 13%
Madison 17,858 $87,497 41 14% 22%
Branford 28,670 $58,009 41 23% 19%
Hamden 56,856 $54,189 38 41% 16%
East Haven 28,166 $45,793 39 21% 21%
Haddam 2,096 $85,000 41 16% 22%
New Haven 123,508 $23,422 29 39% 17%
Killingworth 6,018 $80,805 40 14% 23%
Cheshire 28,570 $80,494 38 18% 27%
Durham 6,627 $77,639 38 17% 21%
Higganum 4,745 $75,566 40 15% 20%
East Berlin 1,397 $72,188 40 8% 24%
Guilford 21,366 $76,745 42 16% 23%
Bethany 5,040 $74,898 41 19% 23%
Northford 6,303 $68,242 39 15% 23%
Prospect 8,660 $67,619 39 23% 22%
Berlin 16,810 $66,943 41 19% 24%
North Haven 23,234 $65,807 42 20% 22%
North Branford 7,648 $60,661 39 19% 21%
Wallingford 43,025 $57,308 39 20% 22%
Beacon Falls 5,226 $56,712 37 23% 21%
East Hampton 13,349 $66,023 32 54% 15%
Chester 3,743 $65,156 42 16% 25%
Portland 9,051 $64,826 39 18% 18%
Plantsville 10,387 $63,463 38 20% 23%
Middlefield 2,969 $62,432 40 19% 23%
Wolcott 15,209 $61,465 38 16% 18%
Cromwell 12,871 $60,662 40 20% 24%
Rocky Hill 17,966 $60,247 41 23% 23%
Southington 29,341 $59,715 40 21% 23%
Newington 29,274 $57,118 42 22% 22%
Wethersfield 26,303 $53,289 44 19% 22%
Rockfall 1,234 $48,750 42 21% 13%
Plainville 17,220 $48,117 40 21% 21%
Bristol 60,153 $47,522 38 18% 23%
Middletown 43,167 $47,162 36 28% 18%
Meriden 58,244 $42,972 36 17% 23%
New Britain 71,546 $37,664 35 29% 19%
Waterbury 107,248 $30,702 35 17% 22%
Totals 984,929 $52,791 37 24% 21%

1% Discretionary Income from High School students within 15 Mile Radius

$52,791 per household x 984,929 population x 21% of population being high school students x .01% = $109,192,370.

That is;  One hundred and nine million, one hundred and ninety-two thousand, three hundred and seventy dollars of discretionary income from High School Student families within a 15 mile radius per year!

West Haven, CT is located: 4 Miles from New Haven, 18 miles from Bridgeport, 43 miles away from the capital city of Hartford, 80 miles from New York N.Y. and 140 miles away from Boston, MA.

5 Mile Radius Demographics for West Haven; Water Street Site
Town  Population Average Household Income Average Age % College Students  % High School Students 
Woodbridge 8,983 $102,121 43 13% 22%
Orange 13,233 $79,365 43 15% 20%
Milford 52,305 $61,183 39 20% 22%
Branford 28,670 $58,009 41 23% 19%
Hamden 56,856 $54,189 38 41% 16%
East Haven 28,166 $45,793 39 21% 21%
West Haven 52,360 $45,793 36 28% 19%
New Haven 123,508 $23,422 29 39% 17%
Totals 364,081 $45,298 36 31% 19%

1% Discretionary Income from High School students within 5 Mile Radius

$45,298 per household x 364,091 population x 19% of population being high school students x .01% = $31,335,929.

That is; Thirty-one million, three hundred thirty-five  thousand, nine hundred and twenty-nine dollars of discretionary income within a 5 mile radius per year!

15 Mile Radius Demographics for West Haven; Water Street Site 
Town Population Average Household Income Average Age % College Students % High School Students
Woodbridge 8,983 $102,121 43 13% 22%
Orange 13,233 $79,365 43 15% 20%
Milford 52,305 $61,183 39 20% 22%
Branford 28,670 $58,009 41 23% 19%
Hamden 56,856 $54,189 38 41% 16%
East Haven 28,166 $45,793 39 21% 21%
West Haven 52,360 $45,793 36 28% 19%
New Haven 123,508 $23,422 29 39% 17%
Monroe 19,247 $85,000 38 16% 19%
Cheshire 28,570 $80,494 38 18% 27%
Trumbull 34,267 $79,446 40 17% 21%
Oxford 9,823 $77,126 38 16% 27%
Guilford 21,366 $76,745 42 16% 23%
Bethany 5,040 $74,898 41 19% 23%
Northford 6,303 $68,242 39 15% 23%
Prospect 8,660 $67,619 39 23% 22%
Shelton 38,101 $67,292 40 20% 22%
North Haven 23,234 $65,807 42 20% 22%
North Branford 7,648 $60,661 39 19% 21%
Wallingford 43,025 $57,308 39 20% 22%
Beacon Falls 5,226 $56,712 37 23% 21%
Seymour 15,452 $52,408 39 20% 23%
Stratford 49,976 $52,268 40 19% 23%
Naugatuck 30,734 $51,355 36 19% 24%
Derby 12,391 $45,670 38 22% 19%
Ansonia 18,554 $43,026 37 20% 19%
Bridgeport 139,505 $31,800 31 20% 22%
Totals 881,203 $51,135 36 24% 21%

1% Discretionary Income from High School student families within 15 Mile Radius

$51,135 per household x 881,203 population x 21% of population being high school students x .01% = $94,626,661.

That is; Ninety-four million, six hundred and twenty-six thousand, six hundred and sixty-one dollars of discretionary income from High School Student families within a 15 mile radius per year!

Demographic Analysis Conclusion

Wallingford has 984,929 High School Students compared to West Haven with 881,203 High School Students. Wallingford has 103,726 more High School Students in a 15 mile radius of the 2 sites considered. Which makes up for an additional $14, 565,709, “Fourteen Million, Five Hundred Sixty Five Thousand, Seven hundred and Nine” more dollars of discretionary dollars per year than West Haven.

Menu Concept

Our unique Copyright 4 Season Sports Menu,  is designed around Ct’s Harvest season’s, Spring (March through May), Summer (June through August), Fall (September through November) and Winter (December through February), so we may serve you with the finest local fresh foods during the most popular sport seasons: Baseball, Basketball, Football and Hockey.

It will be our mission to provide you with the freshest seasonal ingredients possible while continuing to support our local purveyors and farms. We will use responsibly sourced vegetables, fruit, cage free eggs, grass fed aged beef, free range poultry, fowl and pork; hand selected local fish and shellfish all raised with No Stress, the Natural Way Free Of Hormones and Antibiotics, made from scratch never frozen.

We will also feature local soda’s, dairy, seasonal craft beer and an extensive Wine list from the vineyards right here in Connecticut to bring together the homegrown feeling throughout our restaurant like no one has done before.

Our menu is served completely ALA CART; having unlimited choices with a separate price for each item. This allows our patrons to hand design each meal with minimal waste and superior satisfaction!
  • advantages – Freshness, locally sourced builds farm to table partnerships, lower delivery rates from buying within 50 mile radius, food in season is more abundant and therefore less expensive to purchase.
  • disadvantages – Rotating menu creates extra menu printing costs, Chef needs to be more creative designing different season food recipe’s.

Prototype Building

Brick-and_Mortar businesses are companies that have a physical presence and offer face-to-face customer experiences. Research has shown that 86% of customers will pay more for a product if they have received great customer service. Concerns such as foot traffic, storefront visibility, and appealing interior design apply mainly to brick-and-mortar businesses rather than online ones. The history of brick and mortar extends from the earliest market stalls in existence to the high tech shops of the modern era. This physical presence has been universal in providing goods and services to consumers throughout history.

All large retailers started off with a smaller brick and mortar presence which increased as the businesses grew. A prime example of this is McDonald’s, a company that started with one restaurant and now has nearly 35,000 restaurants in over 110 countries and plans to grow further which shows the importance of having this physical presence. Our present 10 year development plan calls for the completion of 13 restaurants along the Eastern United States, which will cumulatively generate a net profit of over $125 million. This will allow us to position ourselves to be a major Restaurant brand nationally before the year 2030.

Room Partnerships:

All-State Insurance for “The All State Sports Bar”

XBOX for “The Futures Room” Mezzanine Theater

EA Sports for “The Futures Room” Mezzanine Theater

Bazooka Bubble Gum

Bazooka Bubble Gum is the classic bubble gum with a Bazooka Joe comic inside the wrapper. Bazooka Bubble Gum history The Topps Company developed its Bazooka Bubble Gum product in Brooklyn, New York after the end of World War II. Bazooka Joe comic Bazooka, with its distinctive name, taste, and red, white and blue logo and packaging, soon became a familiar part of Americana. As a matter of fact, a psychological study of tastes and smells that bring back memories found that one of the most frequently identified items was Bazooka Bubble Gum.

Trivia Pursuit

Connecticut Sports Question Set

Competition

Sports restaurants located within a 15 mile radius of Wallingford.

Sliders Grill and Bar, Wallingford

Laid-back game-day spot with a wraparound bar offering typical American grub & craft beer on tap.

Double Play Cafe, Wallingford

Besides our friendly atmosphere, some of our highlights include tons of brand new big screen TVs, a huge bar, many dining tables and booths, several new dart boards, pool table, high tech music system, charging stations for your devices, dance floor, space for local bands and plenty of free parking. Offering Nationally renowned, award winning K. LaMay’s Steamed Cheeseburgers! And the best part… the steam boxes are open late for your dining convenience! Along with those delicious burgs we have a full menu of mouth watering eats.

Silver City Sports Bar and Grill, Meriden

Down-to-earth tavern with outdoor seating offering a classic bar menu, plus cocktails & draft beer.

Buffalo Wild Wings, North Haven

Lively sports-bar chain dishing up wings & other American pub grub amid lots of large-screen TVs.

Harry’s Sports Grill, North Haven

Best Sport’s Bar around the North Haven area! 20+ Flat screen TVs surround this Memorabilia filled bar and restaurant. 12 Local Drafts-Incredible New Menu!

J Roo’s Restaurant, North Haven

Part Italian-American family restaurant, part sports pub with pool plus live music on weekends.

Time Out Tavern Restaurant, Durham

Homey restaurant serving steak, Italian fare & seafood amid dark woods & sports memorabilia.

Sliders Grill and Bar, Middletown

Laid-back game-day spot with a wraparound bar offering typical American grub & craft beer on tap.

Eli’s Restaurant, Hamden

Dark-wood tavern with a large horseshoe bar serving casual American fare, with TVs for sports.

Sports Haven, New Haven

Cavernous sports tavern featuring pub eats, giant TVs, pool & more, plus organized sports betting

Fireside Restaurant, New Haven

Laid-back game-day hangout with a small patio offering typical pub grub, beer & cocktails.

Sliders Grill and Bar, Southington

Laid-back game-day spot with a wraparound bar offering typical American grub & craft beer on tap.

Chicago Sam’s, Cromwell

Connecticut’s Premiere 10,000 Sq. Ft. Sports Bar & Grille – 100 TVs – Entertainment & Specials Every Night.

Sliders Grill and Bar, Berlin

Laid-back game-day spot with a wraparound bar offering typical American grub & craft beer on tap.

Scoreboard Bar and Grill, Waterbury

Established in 2016, Scoreboard Bar & Grill is a sports bar that has everything from tasty food to live music. That’s not all! You can enjoy your favorite games on the big screen, with sports playing on several TVs throughout the bar.

 The Stadium Bar and Grille, Waterbury

Stadium Sports Bar & Grille is the Waterbury area’s premiere Sports Bar, showing all of your favorite sporting events daily. Serving HOT and FRESH American cuisine & Ice cold beer; with 25 HD TV’s with full surround sound.

Triple Play Sports Bar and Grille, Watertown

Triple Play is about having fun, rooting out loud for your favorite sports team, and meeting others doing the same, all within a casual, family friendly atmosphere. Enjoy the excitement of sport action on our 17 HDTV’s with surround sound.

JC’S Sports Bar and Grill, Shelton

Advertising

Strategy: We have a limited budget of $52,000 “$1,000 per week”, so we must carefully create a strategy which best utilizes our media and production dollars. Initially we will spread our advertising dollars out to test all of the mediums historically recognized throughout the restaurant industry. Over time the more we learn what works best for us specifically the better we will be able to carefully plan our media mix to get the best return for our investments. Presently we have developed an extensive website for casual viewers, employment opportunities and as a Marketing tool to attract prospective investors. We are also running in social media on Facebook, Twitter, Tumbler and Instagram. We created these social media avenues because it was an inexpensive way to begin to test our brand recognition. Digital advertising is presently taking the market share from traditional advertising budgets and digital content has both short and long-term value.

The following are the 14 most successful types of advertising mediums and brand education to promote a restaurant. 

1. Website

It is a must to have a well optimized functional website that does what we want it to do so that we are sure our local customers find the restaurant online. The key is to get them to our website before they find our competitors. We also need to create a food blog, list daily specials and direct visitors to your social media profiles and online review sites. Websites aren’t just for big companies; now more than ever, small local businesses are realizing the importance of having a website and implementing an Internet marketing strategy.

  • Since 72% of all searches are related to a search for local content, we should be 100% sure that our website will show up for those searches relevant to our restaurant.

2. Television

If we have the money and lots of it why not use mass media. It’s not overly strategic or truly trackable (yet) but it still remains a favorite for the big brands to build awareness and pound away messaging. Television does remain a wonderful medium, when it is done right. Of course you not only have to pay for the production but the media as well.

3. Print

This remains the most popular form of advertising for restaurants. Unfortunately, this too is not trackable and the majority of ads are ineffective. Newspapers and magazines have been working at great lengths to evolve and incorporate tracking as well as creative ad units.

  • Less is more when it comes to copy.
  • Keep in mind brand consistency.
  • Try to avoid using the publication to design your ad, even when they offer to do it for free.

Connecticut Print ad mediums:

Connecticut Magazine

New Haven Living

Hartford Courant – Sports page

Meriden Record Journal – Sports page

New Haven Register – Sports page

Hartford Business Journal

New England Baseball Journal

New England Hockey Journal

4. Radio

When was the last time a radio spot drove you to visit a restaurant? Well when you have your own on air production Radio Booth in house Brand Recognition is made easy.

  • If we choose radio outside of our own production series, we don’t over complicate the message.
  • Keep it simple since you don’t have the audience’s full attention.
  • It may be better to sponsor traffic reports or news updates.

5. Billboards

Billboard advertising remains a useful medium for restaurants. It is best when the message is concise, so keep the number of words to a minimum. Billboards can be helpful for directions, especially on highways and interstates. Digital Boards are popular these days, they can be more cost effective since creative is easy, quick and more affordable to update.

Billboard – Static Display

CBSOutfrontlogo

CT – Hartford-New Haven

 

 Influence an affluent demographic.

Hartford CT Billboard Advertising

Functioning as an area for growth and opportunity for an extremely diverse population, Hartford and New Haven, Connecticut are rich in history, culture and architecture with a progressive attitude towards business, education and neighborhood economic development.

OUTFRONT Media’s Connecticut billboards and digital media allow advertisers to impact the extremely affluent population with heavy inventory spread throughout the entire state. Influence the purchasing decisions of commuters and residents with these highly visible mediums. OUTFRONT Media’s Connecticut billboards are located on most of the state’s major highways, and busy main roads to offer your brand, product or service maximum impact in this highly sought-after market.

2 – possible Billboard sign locations

  • Northbound I-91 before exit 15, OUTFRONT Sign location #895B
  • Southbound I-91 Before exit 15, OUTFRONT Sign location #

Each location costs $10,000 per Month with 3 month minimum lease

CT Sporting Venue Billboard opportunities

Advertising dollars spent per team is based on .05$/ticket sold from previous years attendance.

Baseball

AA Eastern League_main_logoThe Eastern League AA (Double-A) level is a 12-team professional baseball league, which primarily operates in the northeastern United States, although it has had a team in Ohio since 1989. The Eastern League has played at the AA level since 1963 and serves as a developmental league for Major League Baseball (MLB).

Hartford Yard Goats The Hartford Yard Goats, affiliation of MLB Colorado Rockies  ,Colorado Rockies Logo drew 267,377 fans last season while playing 66 games at New Britain Stadium the then New Britain Rock Cats for a per game average of 4,051 fans per game.

Advertising allocation 267,377 x .05$ = $13,368.85

Dunkin’ Donuts Park

1214 Main Street, Hartford, CT 06103

860-246-4628

Capacity 6,000 seats

New York Penn League LogoThe New York–Penn League is a minor league baseball league which operates in the northeaster United States. It is classified as a Class A Short Season league; its season starts in June, after major league teams have signed their amateur draft picks to professional contracts, and ends in early September.

As of the 2015 season, the league includes teams in eight different states. In addition to New York and Pennsylvania, from which the league draws its name, the NYPL also has clubs in Maryland, Massachusetts, Ohio, Vermont, West Virginia and Connecticut.

100px-ConnTigers_Logo The Connecticut Tigers, affiliation of MLB Detroit Tigers drew 78,588 fans in 2015 while playing 34 games for a per game average of 2,311 fans.

Advertising allocation 78,588 x .05$ = $3,929.40

Dodd Stadium

14 Stott Avenue, Norwich, CT 06360

860-887-7962

atlantic-league-logoThe Atlantic League of Professional baseball is a professional independent baseball league located primarily in the Mid-Atlantic and Northeastern United States, especially the greater metropolitan area of the Northeast megalopolis. It operates in cities not served by major or Minor League baseball teams and is not affiliated with either. The Atlantic League requires cities to have the market for a 4,000 to 7,500-seat ballpark and for the facility to be maintained at or above AAA standards. When Atlantic League professionals are signed by (MLB) clubs, they usually start in their Double-A or Triple-A affiliates.

Park_City_BluesThe Bridgeport Bluefish, drew 192,466 fans in 2015 while playing 66 games at the Ballpark at Harbor Yard, for a per game average of 2,916 fans.

Advertising allocation 192,466 x .05$ = $9,623.30

500 Main Street, Bridgeport, CT 06604
203-345-4800

In their inaugural season the New Britain Bees through 29 games they have drawn 84,393 fans, for a per game average of 2,910 fans.

Advertising allocation extrapolated for 2016 season 2,910 game average x 66 games = 192,060 x .05$ = $9,603

New Britain Stadium

230 John Karbonic Way, New Britain, CT 06051.

860-826-BEES

New England Collegiate Baseball League

The New England Collegiate Baseball League (NECBL) is a 13-team collegiate summer baseball league founded in 1993 and sanctioned by the NCAA and Major league Baseball. Each NECBL team plays an eight-week, 44-game schedule during June and July, with a playoff in early August. Like the Cape Cod Baseball League and other amateur leagues, the NECBL is a showcase for top college-level players, giving professional baseball scouts a chance to see prospective pros playing against each other. Along with the Cape Cod Baseball League, Northwoods League, and Coastal Plain League, it is considered one of the top summer leagues in the country and is a part of the National Alliance of College Summer Baseball.

150px-WesternersIn 2015 the Danbury Westerners drew 5,544 fans for 18 games for a per game attendance average of 308 fans.

Advertising allocation 5,544 x .05$ = $277.20

Rogers Park

Danbury, CT 06810

203-502-9167

100px-Mystic_Schooners_LogoIn 2015 the Mystic Schooners 4,022 fans for 21 games at an average attendance per game of 192 fans.

Advertising allocation 4,022 x .05$ = $201.10

Robert E. Fitch High School

101 Groton Long Point Road, Groton, CT 06340

860-245-1017 FCBL Header

The Futures Collegiate Baseball League (FCBL) is a 10-team collegiate summer baseball league. It has six franchises in Massachusetts and two each in New Hampshire and Connecticut.

The Futures League is a wood-bat format league. Its regular season schedule calls for 56 games per team (28 home and 28 away games).

FCBL ballplayers are unpaid collegiate athletes who join the league to gain experience and exposure to Major League Baseball scouts. The FCBL mission is to prepare young men for the rigors of playing professional baseball. Seven teams play in ballparks formerly occupied by professional clubs.

Chris Hall, the former general manager of the independent Nashua Pride and American Defenders of New Hampshire (which became the Pittsfield Colonials of the Can-Am League), is the FCBL’s first commissioner. Boston Red Sox Hall of Famer Bob Stanley is on the League’s Board of Directors and is the President of the Seacoast Mavericks.  Cecil Fielder and Pete Incaviglia are advisory board members for the Torrington Titans.

Bristol Blues Logo 2In 2015 the Bristol Blues drew 35,435 fans for 27 games with an average per game attendance of 1,312 fans.

Advertising allocation 35,435 x .05$ = $1,771.75

Muzzy Field

Bristol, CT 06010

Torrington Titans In 2015 the Torrington Titans drew 6,221 for 22 games with an average per game attendance of 283 fans.

Advertising allocation 6,221 x .05$ = $311.05

Fuessenich Park

Torrington, CT 06790

860-980-0011

Little leauge baseball and softball

In 2015 the Little League Baseball and Softball Eastern Regional Tournament drew 6,221 for 22 games with an average per game attendance of 283 fans.

Advertising allocation 6,221 x .05$ = $311.05

Welcome to the Eastern Region Headquarters Website!

335 Mix Street
Bristol, Connecticut 06010
Phone: (860) 585-4730
Fax: (860) 585-4734
★ 2016 LITTLE LEAGUE BASEBALL® NEW ENGLAND TOURNAMENT BRACKET ★
NE #3 ● ESPN3 Score
NE #1 ● ESPN3 Rhode Island
Score Score
Maine Monday 8/8 – 1 PM Winner 3
NEW ENGLAND FINAL
Sunday 8/7 – 1 PM Winner 1 W3
Vermont W1 NE #7 ● ESPN3 Score
Winner 7
NE #4 ● ESPN3 Wednesday 8/10 – 4 PM
Score W7
NE #2 ● ESPN3 Massachusetts
Score
New Hampshire Monday 8/8 – 7 PM Winner 4
Sunday 8/7 – 7 PM Winner 2 W4 NE #10 ● ESPN
Connecticut W2 Saturday 8/13 – 1 PM
Score
Loser 7
NE #5 ● ESPN3
Score L7
L1 Loser 1
Score NE #9 ● ESPN Winner 9
Tuesday 8/9 – 1 PM Winner 5
Friday 8/12 – 1 PM W9
L4 Loser 4 W5
NE #8 ● ESPN
Winner 8
NE #6 ● ESPN3 Thursday 8/11 – 1 PM
Score W8 NEW ENGLAND
L2 Loser 2
CHAMPION
Tuesday 8/9 – 7 PM Winner 6
L3 Loser 3 W6
★ ★ ★ 2016 LITTLE LEAGUE SOFTBALL® TOURNAMENT BRACKET ★ ★ ★
GAME #3
Maine
Saturday 7/23 – 4 PM Winner 3
Pennsylvania W3
EAST REGION CHAMPIONSHIP
GAME #1 GAME #11
Winner 11
Delaware GAME #5 Monday 7/25 – 4 PM
W11
Saturday 7/23 – 11 AM Winner 1 Winner 15
Maryland Sunday 7/24 – 11 AM Winner 5 W15
GAME #18
Massachusetts W5
Thursday 7/28 – 12 PM
GAME #15
GAME #6 Tuesday 7/26 – 7 PM Winner 17
GAME #2 New York W17
Rhode Island Sunday 7/24 – 1:30 PM Winner 6
IF NECESSARY
Saturday 7/23 – 1:30 PM Winner 2 W6
Vermont GAME #12
Winner 12
GAME #4 Monday 7/25 – 7 PM Winner 18
W12
Connecticut W18
GAME #19
Saturday 7/23 – 8 PM Winner 4
Thursday 7/28 – 3 PM
New Jersey W4
Loser 18

Hockey

AHL Logo 2The American Hockey League (AHL) is a 30-team professional ice hockey league based in the United States and Canada that serves as the primary development league to the National Hockey League (NHL). Since the 2010-2011 season, every team in the league has an affiliation agreement with an NHL team. Twenty-Seven AHL teams are located in the United States and the remaining three in Canada. The league offices are located in Springfield, Massachusetts, and its current president is David Andrews.

Bridgeport_Sound_Tigersaffiliation of NHL New York IslandersNew York Islanders LogoDuring the 2015-2016 season the Bridgeport Sound Tigers drew 149,720 fans for 38 games at an average of 3,940 fans per game.

Advertising allocation 149,720 x .05$ = $7,486

Webster Bank Arena

600 Main Street, Bridgeport, CT 06604

203-345-2300

 affiliation of NHL New York RangersNew York Rangers LogoDuring the 2015-2016 season the Hartford Wolf Pack drew 168,720 fans for 38 games at an average of 4,440 fans per game.

Advertising allocation 168,720 x .05$ = $8,436

XL Center

One Civic Center Plaza, Hartford, CT 06103

(860) 249-6333

Federal Hockey league header

Titans_TD_blueDuring the 2015-2016 season the Danbury Titans drew 734 fans for 28 games at an average of 26 fans per game.

Advertising allocation 734 x .05$ = $36.70

Danbury Ice Arena

1 Independence Way, Danbury, CT 06810

203-794-1704

Auto Racing 

Silver City Quarter Midget Racing Club

835 Hanover Road, Meriden, CT 06451

Thompson Speedway Motor Sports Park

205 E Thompson Rd, Thompson, CT 06277

New London SpeedBowl

1080 Hartford Turnpike, Waterford, CT 06385

860-442-7223

Stafford Motor Speedway

55 West Street / P.O. Box 105 – Stafford Springs, CT 06076

860-684-2783

Basketball

Greater Hartford Pro-Am

Founded by Peter Higgins after being introduced to the Hampton Roads Pro-Am while residing in Norfolk, Virginia. Once he returned to his hometown of Hartford, CT Mr. Higgins saw a tremendous opportunity to run a successful summer Pro-Am league especially since, in 1997, the State of Connecticut was in a frenzy over the success of the women’s and men’s UCONN basketball teams. So, Mr. Higgins put up his own money, gathered the best ball players he could, including Marcus Camby, Vin Baker and…oh yes…an up and coming NBA champion named Ray Allen…and made the magic of the Greater Hartford Pro-Am come alive. Games will be played at Sport Sciences Academy, Monday, Wednesday, Saturday and Sunday with capacity seating of 750 fans.

Sport Sciences Academy

280 Huyshope Ave, Hartford, CT

Local Sports Sponsorship’s

Legends Grill will become involved in such charitable groups as Make A Wish Foundation and the United Way in addition to donating time and services for annual local charity events. The Children’s Hospital at Yale New Haven is another cause for Legends Grill to help champion in helping those inflicted to cope with serious illness within the community.

Football

WalterCamoFootballFoundation-logo-blue-ouitline-small

Walter Camp Football Foundation

The Walter Camp Football Foundation is very popular with the community since its inception in 1967. The annual event brought 75 professional athletes to New Haven last year. Legends Grill will participate with the Walter Camp Football Foundation by giving time to the foundation’s various causes and efforts.

P.O. Box 1663

New Haven, CT 06507

(203) 288-CAMP

GOLF

Travelers Championship

TPC River Highlands

Cromwell, CT

Sports Camps 

Kristin Lilly Soccer Academy

I know what it takes to be the best and would like to share my expertise, knowledge and love for the game with aspiring soccer stars.  At my camp kids will not only hone their soccer skills but they will also learn teamwork, sportsmanship and be put in a competitive atmosphere.

These half day sessions will focus on technical skills, competitions and games.  My staff and I will help develop players skills through drills and individual attention.  The Coerver Coaching method will be used through out my sessions!

Rob Dibble Baseball Camp

C & F Mangini Football Camp, Foundation CFM

Christon Gill Football Camp

Bobby Valentines Sports Academy

We help players of all skill levels improve.

72 Camp Avenue, Stamford CT, 06907

6. Out-Of-Home

One of the more creative mediums to create traffic stopping advertising that play well with the surrounding environment include everything from:

•    Bus Benches/Shelters (transit media)
•    Automobile & Building Wraps
•    Graffiti
•    Street Advertising
•    Wallscapes

7. Email

Our Monthly Newsletter and loyalty program will be a wonderful way to stay in touch with customers. When a customer database is used correctly it can be one of the most cost effective communication vehicle available to restaurants.

CT Athletes in the the News

Sign up today to automatically receive our monthly newsletter with insight into our Local Athletes, Food and beverage Discounts and Charitable Events we are helping to sponsor around the State. www.LegendsGrillCT.com We do not spam ever!

8. Direct Mail

Although the cost per piece can be expensive especially with postage costs continuing to rise, direct mail like email can be very effective when partnered with a well maintained database. Purchased databases are useful since you can target by demographics such as geography, past spending habits and credit card data.

  • Make sure to capture cellphones numbers or email addresses when redeemed, so that next time we can re-target for a lower cost.
  • Also consider an in-store database acquisition strategy to build your database organically.

9. Flyers

About as basic and easy to implement as you can get. Include an offer, your address (phone and website) and a call to action to help drive immediate results. This can be distributed at local businesses, office building and universities.

  • If we are dropping them off at a University, include a student discount and University night special’s.

10. Signage

It is important to maintain strong signage outside our location. Use the available space wisely so that cars and foot traffic can clearly read our name. Make sure that they can get a good idea of the type of food we serve inside.

  • It is also important to make it clear the hours that you are open.
  • Clearing display the sign that reads OPEN.

11. In-Store

Why not use the walls, tables and counter tops in our restaurant to promote ourselves. Keep customers up to date on new menu items, invite them to connect through social media, up-sell them on that new seasonal cocktail.

  • Keep the messaging fresh and current.
  • Make sure that once the signage looks weathered and old that you replace it.

12. Social Media

Maybe more than any other industry people are not only sharing but endorsing restaurants on social networks besides Facebook & Twitter. Customers are checking-in on Foursquare, sharing pictures on Pinterest, while offering reviews on Yelp! to name just a few. Since brands are living breathing entities that require interaction and feedback we are missing the boat if we are not  active in Social Media. Food is a social activity and our marketing efforts should be social as well.

  • Find the social networks that is right for us.
  • Don’t try to be everywhere at first, the worst thing you can do is get started and then walk away from the medium.
  • The best part of social media is learning and exploring the benefits and values of controlling your own content.

Below are a few pointers and resources to help get started.

Facebook IconFacebook – Let’s start with the biggest and baddest Social Network out there. Facebook was founded on February 4th 2004 and a mere 8 years later they have well over 845 Million users. They describe themselves as wanting to make the world a more open and connected place. The network is larger than almost every country in the world. Facebook’s mission is to help people stay connected with their friends, family, co-workers, classmates, etc. Providing members a way to discover what’s going on locally, nationally and around the world. Facebook reinvented the way we share what is going on in our lives, how we feel and what we are doing. Food is one of the many things people talk about of Facebook.

Twitter iconTwitter – Described as an information network, Twitter is about as real time as you can get whether you are looking for information on the latest breaking news or looking for a trending topic to talk about. Twitter posts are called tweets. At 140 characters at a time the micro blogging network continues to thrive with well over 300 million users. Twitter is a fantastic way to follow people, you do not need permission to follow like you do with Facebook or LinkedIn. You no longer have an excuse not to keep tabs on what you competitors are doing. And don’t forget to check out what your customers are saying by checking mentions. Twitter is great for driving blog readership and promote deals or specials.

LinkeIn IconLinkedIn – Started in 2003, LinkedIn has over 150+ Million users who engage on a professional level. A virtual networking site that has more of a professional concentration, connect with current and past co-workers, join groups based on your industry and share related topics. A good resource for finding vendors or your next executive chef. Be sure to join the restaurant association groups to learn best practices and network with fellow food industry people.
Getting Started: LinkedIn may be the easiest network to get started with, consider your profile as your living resume. Include as much or as little as you like, but remember in social media the more you share the more you will benefit. Go ahead and include a picture so that everyone knows what you look like, believe me it helps. This is social media after all, so be social.

Google+

Google+

Google+ – The latest attempt by Google to get into the Social Network arena, Google Plus has some really great features and the user numbers are rapidly climbing. Why does it pay to be on Google Plus? It is better to play with Google than against them, if you play by their rules you will be rewarded with better search results. Google Plus has some cool features like sorting “friends” into circles, which makes it easy to segment your message. Maybe you create a dinner circle or one for your wine club. As always the more relevant you can make the message the better chance to attract interest.

Getting Started: Google makes it easy to get started, in fact if you have a gmail account for the restaurant you may already have a profile and not even know it. Be consistent in how you set up your profiles, share your website, phone #, location(s) address, hours of operation, etc. Make sure you are setting up a brand page. Also, share your other networks once you establish them.

Pinterest IconPinterest – Pinterest is the shiny new toy that is getting tons of attention. I recently wrote a blog post talking about Pinterest and why it is important for restaurants. The increasingly popular website is a great way to share pictures of the your restaurant’s decor, staff and of course food. A recent study claims that Pinterest drives more referral traffic than twitter, read the TechCruch post that shares the research results. Yup, it could be a game changer even though it currently only has approximately 12 million users. Stake your claim, go ahead and get on Pinterest. NOW.

Getting Started: Signing up is easy and you can do it by using an existing Facebook or Twitter profile. However, what may be hard is getting an invite. You can request one through Pinterest, it usually takes a few days or you can request one from a friend who is already on the site. Or you can drop me a note and I will send any remaining invitations I have.

foursquare iconfoursquare – Let foursquare tell you for themselves what they are all about. Imagine your customers being your spokes people. You can help them endorse you by sharing with their followers when they stop by once you claim your location.
Check out this cute little video to see why foursquare is great for restaurants and retail destinations.

Hi! I want to learn more about foursquare! from foursquare on Vimeo.

Getting Started: Head to foursquare and claim your location. You will have to prove that it is your restaurant. This will require you confirming either by phone or they will send you information to your location’s physical address. Confirm that the information is correct, once you establish yourself you will be able to view the profiles of people who have already checked-in and set up promotional specials and rewards for visitation. Don’t forget to take care of the Mayor.

Once we have established our social media footprint, here is a list of ways we can update our friends on our progress.

  1. Post network links on the website.
  2. Promote the networks on email blasts and newsletters.
  3. Include social icons on print ads, billboards, etc.
  4. Mention the networks on Radio and TV spots.
  5. Start promoting events, specials and highlight menu selections.
  6. Tell employees you are active and ask them to promote your social media networks off-line and on-line.

 13. Paid Search

Paid search is also known as SEM (Search Engine Marketing) and is a form of online advertising geared towards increasing awareness by way of paid placements, contextual advertising and paid inclusion on search engine sites such as Google, Yahoo and Bing.

  • Don’t rely solely on SEM, incorporate SEO (Search Engine Optimization) by optimizing your website and keep your content fresh.
  • Since 72% of all searches are related to a search for local content, we should be 100% sure that your website will show up for those searches relevant to your restaurant.

Baseball Almanac Advertising

14. Phone App

Develop a mobile app specifically for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers. The app should allow customers to make table or event reservations, receive promotional discounts and see what food and drink specials are being promoted.

As you can see there is no shortage of options of where to spend marketing dollars, each of them offering something unique.

  • Make sure to keep the medium and the message on brand.
  • Be cautious with where we spend our money, do not sign any long-term contracts if you can avoid them and track or at least pay attention to how many people redeem the offer.

Consider using an integrated approach, and make sure to be consistent with messaging. Digital marketing is stealing dollars from traditional mediums led by Social media which can offer great results. Join the conversation and have a presence where your audience is already conversing. Search engines results are already being impacted by social media activity.

The last thing is thinking about the audience. Take the time to figure out where our current and emerging audience are spending their time. Media consumption habits are changing, consumers are more protective of their time. DVRs have changed the way we watch TV, Tablets and Smartphones have changed how we use the web and the internet has certainly changed the way we read news. What may have worked in the past may no longer be right for our restaurant brand and audience

MVP – Most Valuable Patron, Rewards Program

Most Valuable Patron “MVP” Rewards Program – By signing up to become a member of our “MVP” rewards program through our APP on your smart phone you will instantly earn 10 points toward food and drink. Use your Legends Grill MVP App every time you purchase a menu item and earn 1 point for every dollar spend, 100 points automatically converts to a $10 Reward.
    • Earn 10 points each for joining our Facebook, Instagram and Linked pages
    • Receive 5 point’s every time you use the Open Table Reservations App
    • Automatically receive a free desert by coming into diner on your Birthday
  • Instantly receive 20-40% off on special food Items weekdays between 2pm and 4pm

*Theses discounts cannot be combined with any other coupon, discount or MVP Reward

14 Restaurant Marketing Tips to Try

  1. Stay current. Keep up to date on current statistics, trends, facts and figures that can help analyze our restaurant marketing plan. Should we make any tweaks to how you market your restaurant? Should we position your restaurant differently?
  2. Have a functional website. Can local customers find our restaurant online? Make sure they can with a well-optimized website that does what you want it to do. The key is to get them to our website before they find your competitors. We can create a food blog, list daily specials and direct visitors to our social media profiles and online review sites.
  3. Enlist local food bloggers. Ask local food bloggers to review our restaurant in return for a free meal. The outside link will help with rankings, and the positive review will help your reputation.
  4. Monitor review sites. You live or die on your reputation, so pay close attention to what people are saying about your restaurant online. This is where your offline visitors can tell the online world about their (hopefully positive) experience at your restaurant. Thank visitors for positive reviews and respond to and respectfully resolve negative reviews.
  5. Use an online restaurant reservation tool. Invite customers to make a reservation on sites like OpenTable. We will need an online restaurant reservation tool to make it easier for our customers and easier on ourselves and sometimes people just don’t want to pick up the phone – they’d rather make their reservation in just a few clicks.
  6. Grow your email database. If we compare to direct marketing, email marketing is more efficient, environmentally friendly and a faster way to keep our customers in the know. Promote our e-newsletters through social media, on our website, and inside our restaurant. We will need to decide what will work best for us.
  7. Get a social media presence. Strengthen your word of mouth marketing with an interesting, interactive social media presence. This gives you the ability to engage our customers 365 days as year, represent our brand and enlist customers to share their stories, it’s priceless.
  8. Don’t disregard anything too quickly. The online world is always changing, so it’s important to keep your eye out for new marketing ventures that have the potential to stick around. Foursquare, for example, isn’t as well-known as Facebook, but that doesn’t mean there isn’t ample marketing opportunity for restaurants. This social platform enables restaurants to offer a variety of deals (for free) that users must check-in to take advantage of. This – along with the fact that users can earn “badges” for checking-in so many times – makes Foursquare a viable marketing option for restaurants.
  9. Provide enough incentive for people to pay attention. Give your patrons incentive to follow you on social media channels or to come into your restaurant, and make it simple for them to do so. If you constantly put up your restaurant specials on Facebook, your fans will lose interest. Mix it up, don’t be afraid to have fun, and be a part of the local community.
  10. Run contests. This is a great way to reward social media fans, grow your fan base, bring in more customers, and promote loyalty. Give customers a chance to win a great prize and you’ll give them another reason to come back again.
  11. Create and implement a customer loyalty program. Send out e-newsletters to those who sign up to be in the program, highlighting exclusive deals. Promote your loyalty program offline and online.
  12. Give your menu a fresh look. If you already have a great design that works well, this may not be necessary. If you have a boring or outdated menu, however, customers may think your food is not enticing as well.
  13. Just ask! Ask your regulars and loyal fans offline to ‘Like’ you on Facebook, follow you on Twitter and Pinterest, and help spread the word. Send an email, call those you have a good relationship with, and walk right up to their table while they’re enjoying what they love about your restaurant.
  14. Manage your online reputation. Review sites have become an integral part of a business’s reputation, and negative reviews have the potential to harm your business. Too many negative Yelp reviews, whether true or not, will turn business away. Asking happy customers to write you a review, as well as responding personally to any negative feedback, is the best way to maintain a positive online reputation.
  15. Technology: Several growing fast-casual concepts are looking for new ways to engage their media-savvy customers with LCD menu boards, high-definition flat-panel entertainment, complimentary Wi-Fi, social networking and entertaining—but useful—smartphone apps.
  16.  Corporate Social Responsibility: Several fast-casual chains have illustrated their social consciousness. For example, Burgerville composts waste, purchases wind power credits and converts cooking oil from its restaurants. Moe’s Southwest Grill is pursuing LEED certification with environmentally friendly building designs. And Straw Hat Pizza is emphasizing locally grown produce sourced within 150 miles of its 80 units.

As Technology has found over the past 45 years, restaurant concepts that innovate, differentiate, evolve and adapt are those that are most likely to succeed. The same is true within the fast-casual segment. So expect to see some of today’s leaders continue to thrive while others simply become part of the segment’s evolutionary history.

One Big “Don’t” if You’re Working with a Marketing Company

So you know a few things you can do to market your restaurant, but what shouldn’t you do? I thought of one very important restaurant marketing mistake to avoid:

Don’t expect your (Internet) marketing company/team to do all the work. For instance, we pride ourselves in taking 99% of the work load off of our restaurant clients’ hands, but that 1% is more important than you might think. Whether you have an internal marketing team or you outsource your marketing activities, you must take some responsibility for the successes and roadblocks that happen along the way.

Internet marketing team can’t be inside your restaurant every day and night to capture all the happy faces, deal with the not-so-happy faces or tell everyone the benefits of being a fan on Facebook. they can’t talk up your customer loyalty program or now about all the menu changes, unless they are told.

The biggest little secret to marketing your restaurant successfully: be an interactive client, when working with a Marketing company. You are a crucial piece of a bigger puzzle, and without your help and feedback, your restaurant marketing efforts will not be as fruitful as they could be.

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